Adekanmi Oluwafunke Mercy

Digital Marketing & Social Media Manager

Kwara State, NG.

About

Highly accomplished Digital Marketing and Social Media Manager with a proven track record of driving significant brand growth and engagement. Expert in leveraging social media trends, platform algorithms, and data-driven strategies to boost visibility, generate leads, and achieve measurable business outcomes. Adept at creating compelling content, managing paid campaigns, and optimizing performance across diverse platforms to deliver consistent results for target roles in digital marketing leadership.

Work

GiGsFlix Digitals

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Social Media Manager

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Summary

Managed and executed social media initiatives to enhance brand visibility and audience engagement across key digital platforms for a dynamic digital agency.

Highlights

Developed and executed comprehensive social media strategies, significantly increasing brand visibility and audience engagement across Instagram, Facebook, and YouTube.

Designed high-quality visual content using Canva and managed consistent posting via Buffer, optimizing for platform-specific audiences and current trends.

Managed and executed sponsored ad campaigns, analyzing performance metrics to refine strategies, boost brand awareness, and drive targeted traffic and follower growth.

Monitored social media trends and algorithm changes, adapting strategies to maximize content reach and performance while fostering community engagement to strengthen brand loyalty.

Bee_personalshopper

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Social Media & Digital Marketing Manager

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Summary

Directed digital marketing and social media strategies, significantly increasing customer engagement, inquiries, and conversions for an e-commerce brand.

Highlights

Spearheaded digital marketing strategies, significantly increasing customer inquiries and conversions through targeted Instagram and WhatsApp campaigns.

Grew Instagram engagement by over 60% within 6 months, effectively expanding the brand's social media presence and audience reach.

Developed and implemented comprehensive content calendars and promotional campaigns, including targeted paid Instagram ads across Nigeria and the UK, consistently generating high-quality leads and driving sales.

Managed customer relationships and inquiries, fostering loyalty that contributed to repeat business and referrals, while conducting weekly performance analysis to optimize campaigns for improved engagement and conversion.

Education

Kwara State University

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Bachelor of Science Environmental Health Grade:

Ondo State School of Health

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HND Environmental Health Grade:

Awards

Industry Practitioner Instructor for Social Media Manager

BINUS Career Bootcamp

Recognized for expertise in social media management, serving as an instructor to guide aspiring professionals at the BINUS Career Bootcamp.

Languages

English

Yoruba

Certificates

Digital Marketing License

FEMTECH INSTITUTE

Digital Marketing Certification

American Marketing Association (AMA) & Digital Marketing Institute (DMI)

Skills

Digital Marketing

Social Media Management, Social Media Strategy, Content Strategy, Paid Advertising, Lead Generation, Brand Awareness, Audience Engagement, Performance Analytics, Campaign Optimization.

Content Creation & Tools

Content Calendars, Visual Content Creation, Canva, Buffer, Sales-Driven Content.

Platform Expertise

Instagram, WhatsApp Business, Facebook, YouTube, Meta Ads Manager, Google Analytics.

Marketing Analytics

Performance Metrics Analysis, Engagement Rate Optimization, Conversion Rate Optimization, Follower Growth, Market Trend Analysis, Algorithm Adaptation.

Communication & Relationship Management

Customer Relationship Management, Community Engagement, Brand Loyalty, Written Communication, Creative Writing.