About
Highly accomplished Digital Marketing and Social Media Manager with a proven track record of driving significant brand growth and engagement. Expert in leveraging social media trends, platform algorithms, and data-driven strategies to boost visibility, generate leads, and achieve measurable business outcomes. Adept at creating compelling content, managing paid campaigns, and optimizing performance across diverse platforms to deliver consistent results for target roles in digital marketing leadership.
Work
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Summary
Managed and executed social media initiatives to enhance brand visibility and audience engagement across key digital platforms for a dynamic digital agency.
Highlights
Developed and executed comprehensive social media strategies, significantly increasing brand visibility and audience engagement across Instagram, Facebook, and YouTube.
Designed high-quality visual content using Canva and managed consistent posting via Buffer, optimizing for platform-specific audiences and current trends.
Managed and executed sponsored ad campaigns, analyzing performance metrics to refine strategies, boost brand awareness, and drive targeted traffic and follower growth.
Monitored social media trends and algorithm changes, adapting strategies to maximize content reach and performance while fostering community engagement to strengthen brand loyalty.
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Summary
Directed digital marketing and social media strategies, significantly increasing customer engagement, inquiries, and conversions for an e-commerce brand.
Highlights
Spearheaded digital marketing strategies, significantly increasing customer inquiries and conversions through targeted Instagram and WhatsApp campaigns.
Grew Instagram engagement by over 60% within 6 months, effectively expanding the brand's social media presence and audience reach.
Developed and implemented comprehensive content calendars and promotional campaigns, including targeted paid Instagram ads across Nigeria and the UK, consistently generating high-quality leads and driving sales.
Managed customer relationships and inquiries, fostering loyalty that contributed to repeat business and referrals, while conducting weekly performance analysis to optimize campaigns for improved engagement and conversion.
Awards
Industry Practitioner Instructor for Social Media Manager
Awarded By
BINUS Career Bootcamp
Recognized for expertise in social media management, serving as an instructor to guide aspiring professionals at the BINUS Career Bootcamp.
Languages
English
Yoruba
Skills
Digital Marketing
Social Media Management, Social Media Strategy, Content Strategy, Paid Advertising, Lead Generation, Brand Awareness, Audience Engagement, Performance Analytics, Campaign Optimization.
Content Creation & Tools
Content Calendars, Visual Content Creation, Canva, Buffer, Sales-Driven Content.
Platform Expertise
Instagram, WhatsApp Business, Facebook, YouTube, Meta Ads Manager, Google Analytics.
Marketing Analytics
Performance Metrics Analysis, Engagement Rate Optimization, Conversion Rate Optimization, Follower Growth, Market Trend Analysis, Algorithm Adaptation.
Communication & Relationship Management
Customer Relationship Management, Community Engagement, Brand Loyalty, Written Communication, Creative Writing.